FOX Sports Graphics Department brings its robot mascot Cleatus to Time Square for the 2014 Super Bowl XLVIII open. Keying off of the larger than life open for the NFL regular season open on FOX, the FOX Sports in-house Graphics Department used three main components for the Super Bowl XLVIII graphics package. Time Square, the Lombardi Trophy, and it's football mascot Cleatus. After tapping the Collaborative Learning Center at Savannah's College of Art & Design for initial concepts, the in-house team at FOX Sports got to work designing and building a full CG version of Broadway from Time Square to Duffy Square in New York City including a three story monument to hold its Super Bowl XLVIII Lombardi Trophy and the FOX logo. After the open animation was complete the in-house graphics team at FOX Sports used the open as a base to design and animate all of the additional elements that go into packaging a live sporting event like the Super Bowl.
FOX Sports collaborated with Scad to design the show open for 2014 Super Bowl XLVIII. As Technical Director I was in charge of guiding the team of Motion Designers to develop style frames and motion test. I also directed motion capture sessions with a local football player acting as FOX Sports main CG talent “Cleatus”. FOX Sports then used our design and direction to produce the final 2014 Super Bowl XLVIII show open.
Students from Savannah College of Art and Design worked with FOX Sports to design the opening to Super Bowl XLVIII. Learn more about the project at http://www.scad.edu/football
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